The views expressed in this article are not necessarily those of the FIA. The commentary below was supplied by 2018 FIA partner, Global Choices
The annual FIA awards took place at the Sandton Convention Centre on Thursday, 28 June 2018.The night was abuzz with over 900 guests all in attendance to honour key industry players, intermediaries and exceptional brands in the financial services sector.
The theme of the evening was #FIAsenses playing on the idea of the five senses. The FIA would like to send a big thank you to our 2018 sponsors of the event who ensured that guests were entertained and also gave away some amazing prizes.
Mystery was the order of the night from Global Choices. On each table was a beautifully handmade mystery box. The boxes were locked with no key in sight, guests were left guessing what could possibly be inside the box. Inside the boxes were a mixture of gift cards and coupons for Global Choice’s Home Safe Chauffeur service, to be used on the night or on another night of their choice. Thus providing a safe alternative for guests to get home. Global Choices, #AddingToLife.
When MC’s for the evening Noxolo “Nox” Dlamini and Carel Nolte told the guests that the keys to the boxes were hidden under the chairs, guests shot to their feet, flipping their chairs over to look for the key. “The evening was well organised with spectacular entertainment! We were proud to be part of the evening’s activities and hope the mystery box winners enjoy their prizes” says Kyndra Roberson, regional manager of Global Choices.
Excited guests search for the mystery key
This activation was a hit with our guests, “I loved that it was mysterious, a great marketing initiative. I loved watching people turn over their chairs in excitement”, says Lizelle van der Merwe, FIA CEO.
The FIA would like to thank Global Choices for their support.