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Natsure celebrate 50 years in the industry!



Natsure celebrated 50 years in the short term industry last week. We congratulate them on this achievement and look forward to seeing how they develop.

The views expressed in this article are not necessarily those of the FIA. The article below was supplied by Natsure.

The world is transforming, and so are we! We have naturally evolved over the last five decades and we are determined to remain relevant to continue to be a formidable market leader across the specialist market segments in which we operate. We need to future-proof our business to see it through the next 50 years and beyond. Our interpretation of this, is ultimately a relentless process of improvement to anticipate and navigate future risks and opportunities, enabling us to adapt to changing market dynamics. It’s dependent on our ability to innovate – something our team is united on. Very soon we’ll be able to share some of these developments, which include a range of new products for future business challenges as well as an online training portal. Innovation is encouraged and supported in Natsure’s culture. Taking on the challenge to transform the sector has been made tangible for us by aligning the team and empowering them to implement and live up to the brand promise. Simply, this means delivering quality niche insurance solutions to stakeholders, providing a dedicated focus on specialist services, and customising value-driven, competitive, and responsive solutions.

Since our inception in 1968, we have established ourselves as a profitable and renowned industry front-runner, owing to our actuarial approach to underwriting, our culture of building partnerships and our focus on innovation. Our mission is to deliver the best solutions and service possible so that we are the smart choice, and the first choice for all our stakeholders. Furthermore, our vision is to be the preferred partner for specialist intermediaries, by setting a new benchmark for service delivery and innovative product solutions, to become one of the most respected brands in the industry – ultimately known and trusted by the end consumer.             

Supporting this renewed vision and mission, we commissioned a rebrand, including a new modern logo and a refreshed look and feel across all brand executions and touchpoints. Furthermore, Natsure’s individually branded divisions namely; Airspace Africa, Universal Marine, HCV and Commercial and Professional Risk Acceptances Africa, have all been brought in under the new Natsure branding, and will now be renamed Natsure Aviation, Natsure Universal Marine, Natsure HCV and Commercial, and Natsure Prorisk Liability and PI. We will still partner with our external UMA partners, including Renew Risk Africa, Universal Acceptances and Carasure.

We attribute our success to our people who have always been aligned to the core values of the company. Our culture is rooted in passion, ownership, respect, trust, quality and integrity. We are proud of the fact that many of our people have loyally served the business for many years and support our aspiration to transform, grow and thrive in the market.

As we embark on the next 50 years, we intend to remain rooted by our values and keep on delivering value-driven solutions that help uphold our reputation as the industry’s partner of choice.

We look forward to Transforming Insurance together for another 50 years! #Natsure50 #TransformingInsurance