This issue is all about people, as we explore what it takes to create great customer experience. In the article Beyond Traditional Demographics, we look at the concept of “valuegraphics” and how this metric can help us better identify the needs of our customers. In Red Carpet Treatment, we break down some of the key aspects that make all the difference in building a truly client-centric business. And in Choose Your Own Adventure, we look at the power of asking “What if” in business.
It’s been a busy year for the FIA as we continuously look for ways to support our members in providing the highest level of service to their clients. One of the ways we do that is through the educational articles in this magazine. This issue covers a broad range of useful topics, from specialised insurance to compliance and regulatory updates to marketing strategies. We are also always on the look-out for technological tools to help our members – you can read about these in the article Connection Through Technology. And in Cheers To A Successful Year, we look back at our events.
It’s been an action-packed year. We hope that wherever you’re reading this issue, you’re enjoying a well-deserved rest.
See you in 2025!
