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Sticking Together Like glu

ARTICLE BY

  • Sibusiso Mbingo
  • Chief Information Officer
  • glu

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A new division within PPS is making it easier for advisers to focus on the things that matter most.

Research by Debtbusters reveals that 75% of South Africans experience financial anxiety, affecting their personal and professional well-being. For advisers, this means there is a growing need to deliver more than traditional advice. Customers expect solutions that are not only efficient, but also empowering, alleviating the anxiety associated with financial decision making. It is no longer only about offering products; it is about leveraging innovative digital solutions to provide an engaging and convenient experience.

Redefining experiences with innovation and mutuality

glu is a new division within PPS, set to launch in the first quarter of 2025. Designed to extend the mutuality-driven benefits of PPS to more South Africans, glu has redefined the role of financial advisers, positioning them not just as advisers, but as trusted financial partners and long-term advocates of collective prosperity.

At the heart of glu lies a simple truth: Advisers thrive when their members do. This is in keeping with PPS’s mutuality model – a philosophy that has always been about shared success. With a core focus on middle-upper income individuals aged 25 – 55 with a minimum household income of R30 000 per month, ideally with a diploma or degree, or a connection to an existing PPS member, glu will provide an opportunity for more people to experience the benefits of mutuality and a digitally enhanced customer experience.

glu’s platform empowers advisers with the tools to streamline administrative tasks, from applications to compliance checks and policy management. The easy-to-use policy administration system, which includes an agent portal, will free time for advisers to focus on what really matters: building meaningful and trust-based relationships with members, helping them navigate their financial journeys with confidence, and creating a mutually beneficial ecosystem.

The systems and processes have been designed to be engaging and intuitive and will continuously improve and have more functionality added as glu grows and receives feedback from partners and members.

Mutuality meets digital

With the world’s endless distractions always fighting for real estate in our minds, advisers need the headspace to focus on what they do best: offering tailored advice that builds trust and lasting relationships. glu’s product suite, which includes life insurance, fiduciary services, short-term insurance, and investment solutions, is designed to address members’ needs holistically. This will ensure that their financial goals are met seamlessly and effectively.

Going digital means more time for members, more room for strategic thinking, and less energy spent chasing the clock. It is not just about making life easier; it is about building something bigger together through mutuality.

The future Is mutual

The future of financial services is no longer just about keeping up with digital trends; it is about setting the pace for what’s to come. glu represents a new way of thinking about the relationship between advisers and members. It is positioning advisers as the leaders of this new era – where financial advice is personalised, accessible, and driven by mutual benefit.

In a world increasingly dominated by digital transformation, glu offers advisers an opportunity to lead with innovation and purpose. The future is not only digital – it is mutuality to more people.

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