Every broker knows the moment that defines a client relationship. It might be the late-night call after an accident, or the complicated claim that takes months to resolve. In those moments, what the client remembers is not the price they paid, but whether their broker was there when it mattered.
Trust is built slowly, but it can be lost in an instant. A renewal that falls through or a claim that drags unresolved can undo years of careful relationship building. When that happens, clients rarely point to the insurer’s back office. They remember the broker who made the promise.
Those moments of pressure ultimately come down to one thing: whether the promise made can be delivered. That is where brokers measure the strength of their insurer.
Where your reputation is tested
Old Mutual Insure paid out billions of rand in valid claims last year. Behind each of those claims was a broker who had to reassure a client that their cover would hold.
The strength of a broker’s reputation is measured not only in claims paid, but in the quality of service along the way. Was the response quick? Were clients kept informed? Did the insurer provide real support when disaster struck?
Clients may not remember every policy detail, but they always remember how they were treated. That memory is what sets a trusted broker apart from a transactional middleman.
Delivery, however, does not happen by accident. It depends on the systems and support behind the broker.
Freeing your time to focus on clients
When administration piles up, valuable time with clients slips away. And when a client waits too long for an answer, even the strongest relationship begins to feel the strain.
To help brokers keep their promises, Old Mutual Insure has invested in tools and teams that make day-to-day processes simpler. The MyOMinsure portal makes quoting, renewals and claims registration quicker and easier. Regional service centres and portfolio managers ensure brokers can reach decision-makers without unnecessary delays.
These resources free brokers to spend less time chasing paperwork and more time supporting clients. For clients, that consistency and care are what build lasting trust.
Solutions for every client scenario
Credibility also comes from being able to provide the right solution, whatever the client’s needs. A small business owner requires different cover to a farmer, and both differ from the needs of a high-net-worth family or a large corporate.
Old Mutual Insure’s portfolio spans from allsure and motorsure for families to multisure for entrepreneurs and SMEs. Farmers access specialised expertise through agriplus and agriwine, while large corporates work with dedicated teams handling property, engineering and marine risks.
High-net-worth clients are served through Elite Risk, and major enterprises can access alternative solutions via Old Mutual Alternative Risk Transfer Insure Limited (OMART Insure). A strong network of underwriting management agencies extends capability into specialised niches.
Access to this variety strengthens a broker’s role as a comprehensive adviser. When clients see that their broker can draw on the right expertise, their confidence grows. And so does the broker’s reputation.
Protecting your hard-earned reputation
At the end of the day, clients do not remember brochures or slogans. They remember whether their broker was there when it mattered most. Reputation is built client by client, through service and delivery, and once lost it is very difficult to rebuild.
Old Mutual Insure’s role is to strengthen brokers in that mission. Reliable claims handling, practical tools and a broad portfolio provide the foundation. The reputation, however, is always earned by the broker.
Your reputation built your brokerage. Old Mutual Insure helps you protect it.