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Marketing the value of being an intermediary

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The views expressed in this article are not necessarily those of the FIA

As the link to our clients, our intermediaries remain the cornerstone of our business. Investing in these relationships and sharing our vision and ideas on doing business better is what matters most.

In a rich and varied conversation, Maya Fisher-French and Andrew Coutts touch on important differentiators for brokers as they look to market and highlight their value add. From pricing and personal service to the role played in simplifying complexity and accessing specialist underwriters, the point is made that intermediaries matter more than ever. Placing emphasis on opportunities when renewing policies, being an advocate for their clients at claims time and the importance of human interaction comes through strongly as does the importance of emerging digital solutions for both consumers and brokers.