Prospecting, Leadership, and the Shift We’re Seeing in Financial Planning Businesses
One of the most consistent themes that comes up in conversations with financial planning business owners is prospecting. It surfaces in different ways and at different stages of a business’s growth, but it rarely disappears entirely. That persistence is worth paying attention to, because it suggests that prospecting challenges are not simply a function of individual effort or motivation, but something more structural within how many businesses are designed and led.













